HOW TO COMMUNICATE
Module 3
HOW TO COMMUNICATE
WITH WOMEN
SPECIFIC CALLS TO ACTION / COMMUNICATION STRATEGIES
U=U needs to be rebranded/re-packaged for women.
Education created by women for women.
Needs information around chest/breastfeeding and HIV.
More simple terms.
Women have been made to feel “dirty”. Messaging to address that.
Ensuring info/messaging does not put women at more risk (for violence, harm).
COMMUNICATION
IDEAS
Utilizing social media (Tik Tok) that are fun and trendy to reach women and younger people and to make it less stigmatizing, more accessible.
“Cheat sheet” for women’s health providers to better understand HIV.
QR codes for people with internet/phones.
Discreet info on a roll in a lipstick tube, tampon (for those at risk, or who need discreet info).
HOW TO COMMUNICATE
WITH ACB
(African, Caribbean and Black) COMMUNITIES
Black, Indigenous, and People of Colour (BIPOC), newcomers, and sexual and gender diverse (2SLGBTQ+) individuals, face unique challenges and disparities in accessing care and support.
Education should highlight challenges within the HIV care cascade, including issues with testing, getting connected with doctors, staying on medications, and achieving an undetectable status.
Service providers need to be informed about gaps in the system and the need for more continuous, community-based care rather than just medical treatment.
HOW TO COMMUNICATE
WITH INDIGENOUS COMMUNITIES
The U=U acronym is not working
I=I and U=U together in form of an Inukshuk (represents direction home and a source of food)
Many Inuit can speak French
HOW TO COMMUNICATE
WITH MEN WHO HAVE SEX WITH MEN (MSM)
Short, accessible information, broken up into small pieces, at an elementary school reading level. Not clinical.
Address distrust of institutions
Speak directly to MSM.
Communicate that knowing status needs to be positioned as a step in becoming undetectable.
HOW TO COMMUNICATE
WITH PEOPLE LIVING IN RURAL & REMOTE COMMUNITIES
HOW TO COMMUNICATE
WITH PEOPLE WHO USE DRUGS
Address challenges in reaching people who are houseless and individuals on reserves, such as lack of fixed addresses and harmful assumptions
Better dissemination of information on U=U to communities best comes from trusted sources and peer educators
Improve access to services, such as vending machines for supplies
Meet people where they are and tailor services to different community needs
HOW TO COMMUNICATE
BUILD A CHECKLIST
Messaging needs to be clear and accessible to diverse audiences, particularly those outside clinical service providers.
Create relatable content for various communities including cultural and priority populations.
Break down information into smaller, easily digestible pieces, reducing text.
Use culturally specific language to connect with different groups.
Address cultural and community-specific contexts, such as the needs of ACB people, Indigenous communities, MSM and women.
Tailor messaging to different groups and consider their specific concerns and vulnerabilities, such as distrust of institutions.
Address misconceptions and fears within communities by making efforts to build trust and assure safety for engaging with HIV-positive individuals.
COMMUNICATION IDEAS
Use hashtags for social media posts on Twitter/X, Instagram, LinkedIn and Snapchat.
Here are some messaging ideas!
