DESIGNING COMMUNICATIONS

Module 5

Creating engaging and informative education materials about U=U is all about understanding your audience, crafting the right message, choosing the best visuals, and making sure the information is easily accessible.

Let’s work together to spread the word about this important message!

Things to think about:
  • Understand and identify your target audience
  • Tailor content and language
  • Clearly communicate U=U without making it complicated
  • Address myths & misconceptions
  • Use clear visuals
  • Incorporate diverse representation
  • Pilot-test the materials with the target audience and gather feedback
  • Incorporate feedback to refine and improve the design, content, and effectiveness of the materials

After reflecting on these examples, can you think of other ways to design U=U communication?

A CALL TO ACTION

U=U (Undetectable = Untransmittable) means that people with an undetectable viral load cannot transmit HIV to their sexual partners.

Advocating for this message is crucial to:
  • reduce stigma
  • improve health outcomes
  • encourage people to know their status
  • empower people living with HIV/AIDS
Levels of Advocacy
  • Individual
  • Program
  • Systems
  • Community 
What are some examples of each level of advocacy?
 
 
 

KNOWLEDGE CHECK

 

WHAT AREAS OF ADVOCACY DO THESE FIT IN?

This initiative has been made possible through a financial contribution from the Public Health Agency of Canada. The views expressed herein do not necessarily reflect those of the Public Health Agency of Canada.
(Cette initiative a été rendue possible grâce à une contribution financière de l’Agence de la santé publique du Canada. Les opinions exprimées ici ne représentent pas nécessairement celles de l’Agence de la santé publique du Canada.).
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