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For immediate release
Wednesday, May 9, 2012 - The Canadian AIDS Society (CAS) is calling on Canadians to offer up 15 minutes for mom this Mother’s Day.
Why choose Mother’s Day for an HIV campaign, you might ask? Did you know that, among women, the age group most affected by HIV is 30-39? That coincides with the average age at which Canadian women have children.
“Often, moms don’t consider themselves to be at risk for HIV,” says CAS Executive Director Monique Doolittle-Romas, “Moms may be married, single or divorced, with many dating or in new relationships, so it’ important to remind them that HIV can touch their lives too. Women now make up about 25% of new infections each year.”
For its Mother’s Day campaign, CAS has put together resources specifically for moms, their partners and their kids. The campaign’s prevention information, while geared primarily to moms, also offers pointers for talking to kids about love, relationships and HIV, recognizing that moms often play a significant role in educating their kids. The campaign will also include a social media component with regular awareness messages on Twitter (#15minsformom) in the lead-up to Mother’s Day.
CAS encourages Canadians to have a little fun too. Participation in the 15 Words for Prevention contest will offer a chance to win one of two new iPads.
This Mother’s Day, offer up 15 minutes for Mom! Visit: http://www.cdnaids.ca/15mins4mom.
Canadian AIDS Society
The Canadian AIDS Society is a national coalition of over 120 community-based AIDS organizations from across Canada. Dedicated to strengthening the response to HIV/AIDS across all sectors of society, we also work to enrich the lives of people and communities living with HIV/AIDS. We accomplish this by advocating on behalf of people and communities affected by HIV/AIDS, facilitating the development of programs, services and resources for our member groups, and providing a national framework for community-based participation in Canada’s response to AIDS
Offer up 15 Minutes for Mom and HIV Awareness – Get talking, get informed!. © Canadian AIDS Society. Published 05/09/2012. Updated 05/09/2012. Web. Retrieved 05/24/2013 from http://www.cdnaids.ca/offer-up-15-minutes-for-mom-and-hiv-awareness-–-get-talking-get-informed