We are pleased to launch the 2016 World AIDS Day Campaign: “Sex Happens”. This campaign has been many months in the making, with input from an advisory panel comprised of a nationally representative group of people living with HIV.
The goal of this campaign is to bring attention to the need for continued HIV testing even when in a relationship.
The tagline for the campaign is “Whether you and your partner are exclusive or like to play with others, the reality is, sex happens. To stay on top of your status you need to get tested regularly, even if you’re in a relationship – because 21% of Canadians who are HIV+ don’t even know it.”
We would like to thank both our advisory panel and Naked Creative for helping us put together such an attention-grabbing and compelling campaign. It was a pleasure to work with them as we refined all of the concepts and designs to achieve these thought-provoking posters.
You can check out the campaign in full at www.cdnaids.ca/sexhappens, or download one of the three posters below.